Families looking for somewhere to lace up their outdoor footwear this summer should try the Lake District, Cumbria Tourism has said.
Ellis Butcher, spokesman for the tourist board, said the Lakes welcome new admirers every year.
"It is an incredibly enduring and popular destination for families in summer who love the feeling of being in the great outdoors and caravanning and camping in a stunningly beautiful area," he said.
With a packed programme of events and things to do this year, those donning their hiking footwear for a trip to the region won't be short of things to do.
The Keswick Beer Festival takes place in early June, and there are plenty of pursuits to try out, such as mountain biking, Mr Butcher said.
According to a recent survey by Travelodge, despite 2011 being a year of rising costs, 80 per cent of Britons are refusing to give up on their summer break, with over a third (35 per cent) saying they'll holiday in the UK this summer.
The top three locations are Cornwall, the Lake District and Devon.