Why Merino wool?

Thanks to Chocolate Fish  I now do not ask that question 'why Merino wool?' no more! A UK company based in yorkshire that lives, sleeps and breathes Merino wool and with this obsession have developed their own range of superfine merino wool outdoor clothing and base layers that are 100% New Zealand wool . Anything they don't know about merino wool is not worth knowing.... See ranges

 Technical Characteristics of 100% Natural Superfine Merino:

Few people, having once tried genuine superfine merino baselayers, would wear anything else. It is the performance fabric par excellence, with the added advantages of being sustainable, recyclable, biodegradable. As we say elsewhere, Merino is one of the world’s most technically advanced fibres, with unique moisture and temperature control properties. Read more >>>>>